The year 2020 has been full of unexpected upheaval. In all the chaos, many businesses have been forced to rethink their strategies and try to tighten things up wherever possible. But one thing that hasn’t changed is the importance of reaching your customer base: and that means marketing companies are more important than ever in 2020.

6 Reasons Marketing Companies Are More Important Than Ever in 2020

1. You Have to Meet Your Clients Where They Are

The measures put in place to combat the spread of COVID-19 have also created an untenable situation. Businesses are being forced to close their physical locations, and social distancing rules have negatively affected the relationship between businesses and their clients.

What can companies do to ensure that they remain in business during this time? The key is finding a way to remain in touch with clients and customers, and that’s where digital marketing comes in. People aren’t out and about the way they used to be, but they are online. We’re spending more time than ever digitally connected in 2020, and that means the companies with the most effective digital marketing outreach are the ones that will survive and grow. Your clients are online, and that’s where you have to go: and in an effective way.

2. People Want Connection in a Crisis

The COVID-19 pandemic has changed how people live, work, and even interact with each other. Nothing is going on as usual, and 2020 is shaping up to be a very uncertain year. No one knows for certain how the stay-at-home orders will change, how long they will last, or even if they might have to be re-implemented at some point later in the year. In the midst of it all, we’re all looking for ways to stay connected to one another, and this presents you with an important opportunity.

The main objective companies need to focus on right now is maintaining contact with their customers, meaning marketing companies have just become the most important players in the business world in 2020. A great marketing partner does more than just help you create a few ads and manage your social media profile. Great marketing professionals know how to grow your brand online in the midst of chaos. They know how to tell a brand story that presents you in a positive light and connects with your customers on an emotional level. As your potential customers seek a friendly “voice” to connect with in the midst of crisis, yours should be one of the first they hear.

3. Technology Continues to Advance

It’s an accepted truth in the field of medicine that nothing spurs innovation like a war. Battlefield doctors and medics are forced to try new things, and every major war has had its silver lining of incredible medical advances that benefit humankind long after the guns have quieted.  Technology has already revolutionized the way we live and work, and technological devices such as smartphones and laptops have had a tremendous impact on marketing. But in 2020, we’re in the midst of a “war,” and that war is pushing digital innovation at an incredible rate.

Whether it’s Apple pushing out new operating systems that make old software obsolete, new connected health sensors, or computers that fold like phones and act like tablets, the modern company has to be able to keep up. How can you stay on top of all these changes and the way your digital outreach must adapt to meet them? The best way is by engaging experts in marketing on your side who keep their finger on the pulse of how tech changes influence marketing.

4. Conventional Marketing Techniques Continue to Decline

The pandemic is only accelerating a trend that has been evident for years: old ways of reaching people aren’t as effective anymore. It’s not just that the digital realm offers you one new way among many to reach people. It’s that the old ways are struggling to compete at all, and soon digital may be the only marketing realm that matters. And now, with the changes brought in 2020 by the coronavirus pandemic, those old marketing techniques are more irrelevant than ever.

People aren’t moving around much outdoors, so who is going to see billboards, airplane magazines, and signs? People are nervous about unwanted interactions. How soon before they’re simply tossing all unsolicited mailers directly in the trash with a pair of tongs? People are counting their pennies and cutting the cable cord in droves, prioritizing streaming services that offer minimal advertisement opportunities.

Marketing companies that have successfully implemented digital marketing techniques are experiencing great success. This is because the cancellation of events has reduced the use of marketing through conventional channels. Having an experienced marketing company on your side is more crucial than ever.

5. The Competition Is Heating Up

The world has become a global village, and marketing outside your geographic zone has become the new normal. National and even international companies with deep pockets are taking advantage of this globalization and the ease of developing a localized website to target your geographic area. How can a local company keep up?

Partnering with a great marketing company ensures you gain a competitive edge. This is even more important during times of crisis because it gives you an advantage over other players.

6. You Want to Be Poised for Growth

The pandemic is only temporary, and it’s important to play the long game. Implementing long-term strategies will not only help your company survive this crisis but even allow you to grow. Using digital marketing, your brand name may become a source of hope for your clients.

Create campaigns that show your support and care. Try to focus more on what they need and be a source of comfort. Ensure that you communicate and engage with your clients and employees during this time of crisis and that you have the strategies in place to move smoothly in any direction.

Even when social distancing restrictions are removed, people may be wary of going out and concerned to meet with people they don’t trust. By setting up a long-term strategy and interacting compassionately with clients, you become a trusted partner and can alert people to the steps you’re taking to keep everyone safe.

Creating Great Marketing Campaigns

A great marketing campaign in the digital realm is more essential now than ever. It will help your brand remain visible, keep you connected, keep you standing up to the competition, and put you in a strong place for future growth. To gain all these benefits, you need expertise and a strong strategy.

Expert marketing companies help you identify your audience and create highly engaging campaigns to turn visitors into prospective clients. They help you build content that appeals to first-time visitors and repeat customers alike, optimized in structure and keywords so you are found by your target demographic.

The right marketing partners will also help you use social media platforms to connect with your customers, and then use that connection to gather feedback and learn more about the needs your company can fill.

Choose the Right Partner

If there’s one thing you can’t afford to do right now, it is to go silent. Even if you have to work from home, it’s crucial to ensure your company is as active as ever. Make marketing your main priority during this time of crisis so you emerge on the other side stronger than ever.

Contact Lead Experts today and find out more about how we can help you find, attract, and engage with the right customers so you can convert those contacts into sales.