Plenty of SEO companies out there will tell you that they are different from the pack, but unless you know what to ask, you could be spending needless amounts of money without any real return on your investment. At Lead Experts, we pride ourselves on being totally transparent with our customers and guiding them to make the best decisions possible for their companies. That’s why we’ve put together a list of the four biggest questions you should ask any prospective SEO company.

SEO Companies: 4 Questions to Ask Before Hiring

Taking the time to grow your business and formalize your digital marketing strategy now is a smart move, and getting a great SEO company on your side is the right way to make this happen. But how do you know what SEO company is right for you? By asking these four questions, you will get your answer in no time.

1. How Do You Handle Social Media Marketing?

Social media marketing is one of the top priorities of good SEO, and you need to find a company that really gets the nuts and bolts of it. Different platforms attract different audiences, which is why at Lead Experts we do a deep dive into who you want to target and tailor your social media campaigns accordingly.

Our social media bundles keep you in fresh posts every day, so your audience is constantly getting a consistent branded message. Companies that post randomly, without a plan, or who can’t tell you the difference between Twitter and Facebook are not good stewards of your marketing dollars.

2. Do You Understand How SEO Works?

This might seem like a silly question, but you would be amazed at how many SEO companies don’t really get the basics of how SEO works. A lot more goes into it than simply putting up a website and a few social media posts. The company that you choose should be able to explain landing pages, Google analytics, and the difference between paid and organic SEO to you.

They also need to know what your competitors are doing in order to keep you in the running for more customers. We understand the importance of good SEO on all levels, from geo-targeting to comprehensive campaigns that make your brand shine.

3. What Is Your Approach to Organic SEO Through Content Creation? 

You have heard it before: content is king! The best way to get organic SEO reach is to have compelling, authoritative, and fresh content on your website. You should be producing it regularly, and it should correspond with your brand. Any SEO company worth their salt will have a lot of content creators on board that can put out consistently good content for you. We have a team of content experts that all have good track records of success.

4. How Do You Approach Mobile?

These days, almost everyone is accessing the internet on their smartphones. Any SEO strategy that you come up with will need to have a mobile component, otherwise, you risk losing valuable customers. At Lead Experts, we understand the importance of mobile and make sure that your company is appropriately represented across all platforms.

Take Your SEO to the Next Level Today 

If there’s one area that you really don’t want to cut corners on, it’s SEO. Make the most of your online presence by trusting the team with over two decades of experience in the field. Now is the perfect time to take your company’s digital marketing to the next level, so contact Lead Experts today for a free consultation.