A good Digital Marketing Manager can set you apart from the pack, but how do you find the right person? At Lead Experts, we’ve seen it all, and we know what qualities make an amazing manager. Although we are living in an uncertain era, there’s never been a better time to invest in your digital marketing strategy. With far less competition at the moment, you will benefit from having an amplified presence online and get a jump on your competition when inevitably better days are here again.

What Is a Digital Marketing Manager?

These managers are tasked with facilitating and implementing your digital marketing strategy. They run your SEO, keep your content fresh, and manage your entire digital team.

The best managers are true jacks of all trades who can easily understand the nuances of all types of digital marketing and ensure that everything is moving along the right way.

How Do You Find a Quality Digital Marketing Manager?

Find Someone Who Understands Content Marketing

Content marketing is the backbone of your digital strategy, so the ideal manager will understand it from top to bottom. The best managers are ones that are highly creative and fully engaged with your company’s brand mission.

On the other hand, you need someone who can read and act upon data and who knows how to implement campaigns from a bird’s-eye view. Content marketing is a multi-faced discipline with many moving parts, like social media, your website, and SEO.


Seek a Candidate Who Can Motivate People

The best managers motivate people without being obvious about it. You want someone who is able to encourage the people on his or her team to perform at their best without having to twist their arms or make them feel resentful.

A fantastic candidate is one who makes their team feel completely invested in the project and as if their efforts are positively contributing to the marketing goal in a meaningful way.

Look for Strong Analytical Skills

Digital Marketing Managers need to have that incredible mix of great creative skills and a strong analytical backbone that will allow them to anticipate trends, read analytic reports, and craft actionable marketing plans that get results.

The best people for this job are those who are very well organized and able to get things done in a timely fashion. Great managers appreciate the value of key performance indicators and can tell you where your marketing strategy plan is at any moment.


Find a Candidate Who Understands the Importance of Mobile

Mobile is the wave of the future, and any good management candidate will appreciate the importance of mobile and be able to craft campaigns that translate easily to mobile devices.

Look for someone who knows the difference between mobile and traditional digital marketing campaigns, and who is able to anticipate mobile trends and act accordingly. A good marketing manager is always looking to the future and anticipating new trends while capitalizing on the existing ones.

Take Your Marketing to the Next Level

These times of crisis are a golden opportunity for your company to take its marketing to the next level. Use the fact that services are less expensive and there is not a lot of competition to your advantage. If you plan accordingly, you can make some serious strides in brand and name recognition, and we can help. Contact Lead Experts today for a free consultation to get the digital marketing help you need to improve your business and enhance your marketing by leaps and bounds.